Phd in Business Strategy
EGADE Business School, Monterrey, N.L. México
2009 - 2016
Specialization in Quantitative Methods and SEM (Structural Equation Modeling)
Fisher College of Business, Ohio State University
2012
MBA Specialization in Marketing
EGADE Business School
2004-2007
Universidad de Monterrey
Professor
2018
Instituto Tecnológico y de Estudios Superiores de Monterrey.
Director of the Business School
Profesor.
2017
Axalta-Dupont Powder Coatings.
Marketing Manager.
2015-2016
Grupo Industrial Saltillo. VITROMEX
Commercial Intelligence Manager
2006 – 2007
Whirlpool México.
Head of Service Marketing
2004 – 2005
Grupo Alfa. Sigma Alimentos Corporativo
Jefe de Mercadotecnia Lácteos.
Head of Marketing, Client Development and Distribution
2001 – 2003
Erasmus + International exchange program for academic staff
Erasmus Plus program
2018
Fulbright-García Robles grant holder
COMEXUS Fullbright Association
2011
Marco Polo China Construction grant for academic exchange at Peking University.
Santander and China Construction Bank.
Agosto 2011
González, J. (2010). Multinationals of emerging economies: a theoretical perspective about competitive advantages. Monterrey, Nuevo León, México.
González, J. Martínez, I. (2009). Teorias de motivación de Maslow y Herzberg: Aplicación, utilidad y conmesurabilidad. (Maslow and Herzberg Theory of Motivation: Application, usefulness, and commensurability) Proceedings of: 3rd Multidisciplinary Scientific Research Meeting ICM 2009. Mexico.
González, J. (2009). Modelo de un Sistema de Inteligencia Competitiva (Model of a Competitive Intelligence System) Proceedings of: 3rd Multidisciplinary Scientific Research Meeting ICM 2009. Mexico.
González, J. (2010). 24th International Congress of Research in Management Science Proceedings: ACACIA, Mexican Academy of Management Science.[researcher]. ITESM, Campus Monterrey. Monterrey, Nuevo León, México. ISBN: 978-607-501-009-0. 2010.
González, J. (2009). 40 Congreso de Investigación y Desarrollo: Emprendimiento de base tecnológica. (40th Congress on Research and Development: Technological Base Entrepreneurship) [Researcher] ITESM, Campus Monterrey. Monterrey, Nuevo León, Mexico. ISBN: 978-607-501-0007. 2009
González, J. (2009). APROS 13th Asia Pacific Researchers in Organization Studies. [Leader of reception committee]. December 2009. ISBN: 978-607-7517-90-0