Doctorado en Ciencias Administrativas
EGADE Business School, Instituto Tecnológico y de Estudios Superiores de Monterrey
2011-2015
Licenciatura en Mercadotecnia
Instituto Tecnológico y de Estudios Superiores de Monterrey
2006-2011
Universidad de Monterrey
Profesora asociada
2017 - actualidad
Tec de Monterrey
Profesora de cátedra
2016-2017
Community Business
Consultora
2012-2015
Beta Gamma Sigma Honor Society, Best in Business
Beta Gamma Sigma, The International Business Honor Society
2016
Mención honorífica de excelencia
Instituto Tecnológico y de Estudios Superiores de Monterrey
2011
Morton, F. & Treviño, T. (2021). Targeting kids in the digital age: The ethics of online marketing towards children. In García-de-la-Torre, C., Arandia, O., and Vázquez-Maguirre, M. (eds). Humanistic Management in Latin America. Routledge.
Treviño, T., Morton, F., Zapata-Cantu, L. (2021). Managing the Digital Workplace Communications to Maximize Knowledge Transfer: A Collaborators’ Perspective" Journal of Knowledge Management Studies. Inderscience.
Morton, F., Treviño, T., & Quintanilla, C. (2020). The family grilling consumption experience in Mexico. Journal of Consumer Marketing, 37(5), 559-567.
Morton, F., Ayala, E., Treviño, T. & Quintanilla, C. (2020). Explorando el impacto de la transparencia del recipiente y el volumen de la música en el consumo de cerveza en un bar. In B. A. Camargo and L. Portales (eds). Perspectivas socioculturales del consumo de cerveza en México (Sociocultural perspectives of beer consumption in Mexico). LID.
Morton, F., Treviño, T., & Arandia, O. (2020). The impact of human vs. Non-human causes on brand evaluations and purchase intentions, Revista Lasallista de Investigación, 17(1), 188-213.
Morton, F. (2020). Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers. Journal of Digital & Social Media Marketing, 8(2), 1-10.
Morton, F., Treviño, T., & Zapata-Cantú, L. (2019). A conceptual model of organizational culture and its implications in the service sector. Multidisciplinary Business Review, 12(1), 1-14.
Zapata-Cantú, L., Treviño, T., Morton, F. (2019). Using Customer Analytics to Succed: The Case of Mexican SMEs, In. P. Melo and C. Machado (eds). Business Intelligence and Analytics in Small and Medium Enterprises. CRC Press, Taylor & Francis Group.
Treviño, T., & Morton, F. (2019). Children on social media: An exploratory study of their habits, online content consumption and brand experiences. Journal of Digital & Social Media, 7(1).
Sepúlveda, C.J., Capon, N., Camacho, G., Guerra, E., González-Cavazos, B., Morton, F., Treviño, T., González-García, S., Lara-Estrada, R.E., Treviño-Martínez, S. (2019). Marketing for Latin American Managers in the 21st Century. New York, USA: Wessex Press.
Morton, F. (2018). La visibilidad del producto a través de un empaque con un elemento de diseño transparente vs. la imagen del producto. The Anáhuac Journal: Business & Economics, 18(1), 45-61.
Morton, F. (2018). The Use of Written Descriptions and 2D Images as Cues for Tactile Information in Online Shopping. In S. De, S. Bhattacharyya, & P. Dutta (Eds.), Intelligent Multidimensional Data and Image Processing (pp. 18-37). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-5246-8.ch002
Zapata-Cantú, L., Treviño, T., Morton, F., and Pineda, J.L. (2018). Exploring the Uses and Gratifications as Knowledge Transfer Mediums in Organizations, In. P. Melo and C. Machado (eds). Management and Technological Challenges in the Digital Age. CRC Press, Taylor & Francis Group.
Treviño, T. & Morton, F. (2017). Online Service Recovery: Exploring the Effects of Justice Theory on Managerial Responses to Negative Online Reviews. Multidisciplinary Business Review, 10(6), 62-70.
Treviño, T., Morton, F., & Robles, C. (2016). Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument. In Marketing Challenges in a Turbulent Business Environment (pp. 331-342). Springer, Cham.
Treviño, T., Morton, F. & Robles, C. (2016). You love it, I love it too: A social network analysis approach to brand love, Ciencias Administrativas teoría y praxis, 2(12).
Zapata-Cantú, L., Treviño, T., Morton, F., & Monterrubio, E. L. (2016). Digital Technologies as Media to Transfer Knowledge in IT Firms. In A. Goel, & P. Singhal (Eds.), Product Innovation through Knowledge Management and Social Media Strategies (pp. 204-217). Hershey, PA: IGI Global. doi:10.4018/978-1-4666-9607-5.ch009
Treviño, T. and Morton, F. (2016). Online Shopping in Mexico: Exploring the promising and challenging panorama. In Essays on Mexican Business Culture (pp. 166-182). Jefferson, North Carolina: McFarland.
Morton, F., Treviño, T., & Sepúlveda, C. (2015). Let’s make them talk: An exploratory study on word of mouth and social media, Journal of Digital & Social Media, 3(1), 80-94.
Morton, Flor: Influencing Consumers’ Buying Behavior Through Smell. Academy of Marketing Science World Marketing Congress, July 2019. Edinburgh, Scotland.
Morton, Flor; Alba, Mariana; Flores, Ana; Guajardo, Zaira; Molina, Alejandro: The Use of Sensory Stimuli to Reduce Alcohol Consumption in a Bar. 61st Annual Conference of the Western Social Science Association, April 2019. San Diego, CA.
Treviño, Teresa, Álvarez, Zelim, Morton, Flor: Brand Experience Self-Documentation (BXSD) in Social Media: Antecedents and Consequences in Children's Brand Engagement. XXII Congreso Internacional de investigación en ciencias administrativas (ACACIA), Mayo 2018. Hermosillo, México.
Morton, Flor; Treviño, Teresa; Quintanilla, Claudia: Millennials’ Grilling Consumption Experience. An Exploratory Study in Mexico. 60th Annual Conference of the Western Social Science Association, Abril 2018. San Antonio, TX, USA.
Morton, Flor: Who’s worth it and who’s not? The moderating effect of type of cause in cause-related marketing campaigns. XXI Congreso Internacional de investigación en ciencias administrativas (ACACIA), Mayo 2017. Puerto Vallarta, México.
Morton, Flor; Treviño, Teresa; Sepúlveda, César: Let’s make them talk: An exploratory study on word of mouth and social media. Fourth Marketing Research Colloquium of the EGADE Business School Diciembre 2014. Monterrey, México.
Treviño, Teresa; Morton, Flor; Robles, Carolina: Uses and gratifications of social networking sites: Towards the construction of a measuring instrument. Academy of Marketing Science World Marketing Congress, Agosto 2014. Lima, Perú.
Treviño, Teresa; Morton, Flor; Robles, Carolina: I love krispy kreme: Exploring the brand experience in Mexico. XVIII Congreso Internacional de investigación en ciencias administrativas (ACACIA), Abril 2014. Tijuana, México.
Treviño, Teresa; Morton, Flor; Robles, Carolina: You love it I love it too: A social network analysis approach to brand love. Third Marketing Research Colloquium of the EGADE Business School. Diciembre 2013. Monterrey, México.
Morton, Flor. Touching through your eyes: How do consumers obtain tactile information in an online context? Coloquio Interinstitucional de Avances en Investigación Doctoral en Administración de la UANL y la EGADE Business School, Noviembre 2013. Monterrey, México.
Nivel 1
2022
Candidata
2016-2021