Desactivado
The aim of this course is for students to acquire the knowledge and experience necessary for the development of an advertising campaign in its different phases, from product inception to product reception by the consumer.
Clave
CI 2305
Créditos
6
División
Nivel académico
Prerrequisitos Texto
Haber cursado la materia CI 2300 Publicidad o AD 2445 Estrategias de administración de publicidad.
Plan de Estudio