The aim of this course is for students to develop the statistical abilities needed in the solution of problems associated with market analysis and research. These include the use of: sampling methods, multivariate analysis, variance and covariance analysis, multiple regressions, multiple variance analysis, factor analysis, discriminating analysis, conglomerate analysis, set analysis, and multidimensional scaling. They will apply these basic concepts in conjunction with computational resources in the solution of problems that  involve multivariate analysis.