CO 2025 Finance Applied to Marketing
The aim of this course is for students to apply the different tools offered by finance and managerial accounting to manage marketing activities strategically.
The aim of this course is for students to apply the different tools offered by finance and managerial accounting to manage marketing activities strategically.
The aim of this course is for students to: (1) Distinguish information technology applications in the finance area, recognizing the skills required through the analysis of IT complexity in the solution of study cases that the students will carry out as teams and where the group discussion will enrich their perspective of the situation of IT in the business environment.
This course aims to define and assess financial information systems that support the strategic decision-making process, reviewing the internal control process.
The aim of this course is for students to analyze and apply the appropriate accounting standards for the correct valuation, presentation and disclousure of the main components the items in the liabilities and owners' equity sections in the general balance sheet.
The aim of this course is for students to analyze and apply the accounting rules of valuation, presentation and disclosure corresponding to each entry in the assets section of the general balance sheet, assessing each one of the alternatives presented for each item.
The aim of this course is for students to apply the different tools offered by managerial accounting for administrative planning and control.
The aim of this course is to acquaint students withthe different alternatives for financing offered to PYMEs (SMEs) in the financial system, as well as the legal framework that regulates them, for the purpose of financing specific projects. The course will deal with topics such as: financial institutios, instruments and their attributes and operations. Additionally, they will be analyzed and applied in practical situations in order to face the situations creating risks to SMEs.
The aim of this course is for students to understand and analyze different financing sources that enterprises have for the long and short-term, their implications and ways to obtain them. This will be carried out by introducing students to the banking intermediation systems, stock market, development funds, and international financing.
The aim of this course is for students to understand and implement financial functions within the context of small and medium enterprises and their shareholders, incorporating the analysis, study, and optimization of ther process to obtain and use financial resources in order to achieve an adequate level of profitability that ensures long-term business sustainability.
The aim of this course is to analyze the information contained in financial statements for the purposes of carrying out a diagnosis of the business. Students will apply the main tools realated to working capital management.