This course aims to acquaint students with the interaction that exists between the hotel industry and tourism activity, analyzing the new trends in hotel services, consumer programs, quality levels and controls, and the determining factors of national and international competitiveness.

At the conclusion of this course, students will be able to develop the design of a restaurant as well as its administration in order to be able to develop professionally in this field.

The aim of this course is for students to design and implement branding strategies which are appropriate for the handling and management of brand equity in order to generate sustained growth as well as adequate brand management over time.

This course aims to make multivariable analysis techniques an integral part of students' knowledge in order to enhance the methodologies that they have learned, for the purpose of improving the decision-making process in the field of market research, as a useful information tool for the decisions of a company's top managers. Students will carry out practical research with multivaried analysis of the gathered data.

In this course, students will understand the advantages of planning and putting together a portfolio that contains formal and visual apects in a professional, persuasive manner in order to apply them to practice in the field of real workd.

The aim of this course is for students to become acquainted with and apply tools to achieve product and service innovation as well as to examine all the aspects related to promotion, price and distribution considering the decisions that must be made for product introduction, positioning and market growth planning.

Upon completion of this course, students will be able to identify the factors that influence people's behavior in their actions as consumers in order to support practical applications in the field of marketing as related to an assigned topic.

The aim of this course is for students to apply the integrated marketing communictions model to achieve brand objectives, recognizing the importance of coordinating the communication tools to develop an effective program based on the diagnosis of the current situation of the brand, a differentiated value propositon, and the analysis of consumer behavior.

The aim of this course is for students to apply the integrated marketing communication model for strategic decision making, recognizing the importance of coordinating all elements in the promotional mix for the development of an effective communication program and also utilizing some other marketing tools to implement a comprehensive, congruent promotion strategy which impacts the consumer and gives value to the marketing effort.