The aim of this course is for students to understand the factors that influence the behavior of human beings in their role as consumers, for the purpose of supporting practical applications in the marketing field.

The aim of this course is for students to understand how the business market operates, industrial segmentation, its behavior, marketing distribution, marketing strategie,s as well as customer service and management.

The aim of this course is for students to analyze specific issues of international markets and marketing operations at an international scale; concentrating on problems such as the identification and evaluation of opportunities in the world, the development and adaptation of strategies to the specific needs of a given market and the detection and coordination of strategies for a global market.

The aim of this course is to acquaint students with the different models used in marketing decisions that support the development and maintenance of competitive selling.

The aim of this course is for students to achieve an undersstanding and appreciation for retail sales, in order to develop strategies that help retailers in obtaining competitive advantages and growth opportunities, in their relationship with the consumption market.

The aim of this course is for students to develop skills that enable the understanding of organizational structure and the role of the sales managers in a company's marketing strategy; including market analysis, the selection, hiring, and motivation of sales people, the establishment of sales territories and quotas, demand forecasts, compensation and the allocation of sales activities.

Students will learn and apply methodologies and techniques to design and manage compensation.

The aim of this course is for students to understand human capital management in the international environment, for multinational organizations.

The aim of this course is to acquaint students with the strategic function of human capital management as a response to the environment, managing to make personnel a competitive advantage for the organization.