The aim of this course is for students to: (1) Apply the different conceptual frameworks and analytical procedures that help to meet the challenges that arise in the services sector, with an integrated approach focused on customer satisfaction. (2) Plan and implement appropriate marketing strategies for this type of organization. (3) Use technology to facilitate the creation and delivery of services in a global market.

This course aims to introduce students to this marketing philosophy in order to design programs and conceptualize products or services which have a social impact and are aimed at generating customer satisfaction and the well-being of society.

The aim of this course is for students to understand the complexity of the fashion industry, its competitive dynamics, the globalization process of the markets, the development of marketing strategies, presentation at points of sale, the development of an appropriate image, as well as the handling of public relations, advertising, and communication with the media.

The aim of this course is for students to understand the application of several qualitative techniques used to study consumer behavior.

The aim of this course is for students to learn and apply segmentation and positioning methods in the planning and execution of marketing processes.

Students will learn and be able to evaluate and apply the relevant distribution and logistics processes involved in marketing.

The aim of this course is for students to comprehend the concept and importance of advertising, its scope within and impact on the marketing plan as well as each of the development stages of an advertising campaign, from the briefing stage through the selection of media and budget determination, all of this considering legal, social, and ethical aspects. Students will also understand the dynamics of work relationships in advertising agencies.

The course aim is for students to be able to identify the necessary tools and techniques to promote sales in consumption, retail, and industrial markets.

The aim of this course is for students to become acquainted with and apply digital marketing tools to strengthen a brand and the relationship with its target market.