At the conclusion of this course, students will have learned the methods and tools necessary to adequately establish prices for products and services in a context of global competition. They will be able to apply these methods and tools properly.

At the conclusion of this course, students will be able to analyze the role of money, institutions, and financial markets in the economy, examining the determinants of risk and term structure of interest rates and the role of the Central Bank in determining money supply. This will make students capable of making financial decisions of an economic nature.

At the conclusion of this course, students will be able to analyze the environment surrounding companies in Mexico and the role that companies play in development, with special emphasis on the system of mixed economy and government-business relations.

At the conclusion of this course, students will be able to describe the macroeconomic performance of an open economy, thus analyzing the various economic policies that a government can apply in such economies.

At the conclusion of this course, students will be able to describe the knowledge of macroeconomic models and relationships, adding the assumption of flexible prices to identify the impact of economic policy on prices, employment and production.

At the conclusion of this course, students will be able to analyze the costs and benefits associated with the choice of public policies, with an environmentally oriented approach. They will discuss the relationship between "sustainability" and efficiency as a central theme of this course, given the implications of distribution over time that the term "sustainable" has.

At the conclusion of this course, students will be able to understand the concepts of general equilibrium analysis, in contrast to the foundations developed in partial equilibrium. The course aims to introduce students to the issues of welfare economics, the theory of contracts and public choice.

At the conclusion of this course, students will be able to identify the behavior that gives rise to the structures of product and factor markets to implement economic strategies that optimize business profits.

At the conclusion of this course, students will be equipped with the tools needed to perform analyses of the tourism sector considering measures and actions necessary to ensure the sustainability of tourism projects.