Students will understand and apply the theories of persuasive communication, the phenomenom of propaganda, and information campaigns, distinguishing the contexts of their use, intentions and possible effects.

At the conclusion of this course, students will understand the reasons behind the use of public relations as well as their global development and implementation in the work field.

At the end of this course, students will identify and understand the main film theories and will be able to link them to the technical evolution of cinema through the study of early technologies, from the zoetrope to digital capture and projection, in order to possess a global vision of theoretical thinking on cinema.

Students will study and analyze the history of world cinema, including the principal cinematic movements and styles, as well as the oeuvre of the main authors in the development of film, through readings and screenings in class to understand where their own creative processes stand within the framework of world cinema.

The aim of this course is for students to develop the skills to operate equipment and software for radio pre-production and production,  as well as the skill to host radio programs.

This course aims to provide the students with the fundamental elements of dramatic structure and the basic formats for radio, television, and multimedia script writing.

The aim of this course is for students to develop the ability to collect data and structure and compose news pieces in the different news genres by using a handbook of journalistic style, for the purpose of having their news pieces published by the university's news agency and other communication media. Students will also have an opportunity to play the roles of reporters, photographers, editors, designers, and publicists.

The aim of this course is to acquaint students with the role of the press and its repercussions on the course of history in the main European nations, the United States, and Mexico.  They will be able to compare and evaluate content, technologies and production processes of major newspaper companies.

The aim of this course is for students to develop the ability to use the basic instruments of graphic communication to create newspapers, magazines, and electronic formats.