AD 3460 International Marketing Seminar
The aim of this course is for students to consolidate their understanding of the environment and marketing-mix management, at the international level.
The aim of this course is for students to consolidate their understanding of the environment and marketing-mix management, at the international level.
Students will become acquainted with different concepts and theories concerning leadership, as well as with the development of leadership skills. Additionally, they will be able to identify the leader's role in the cration and institutionalization of an organizational change process.
Students will define their commitment as entrepreneurs and will be capable of developing a feasibility analysis for their business propositions. At the conclusion of this course, students will have learned how to develop a business plan.
The aim of this course is for students to: (1) Get acquainted with the changes that gastronomy has gone through over time and the situations that have had an impact on collective nourishment. (2) Analyze the importance of basic nutrition and nourishment knowledge in the preparation of menus and the way to avoid their contamination. (3) Learn the different cooking methods and their application in different foods. (4) Learn typical dishes from different regions.
The aim of this course is to acquaint students with models of organizational theory in the changing environment of the real world, in order to understand how the parts of an organization and the organization as a whole work, analyzing both small and large global organizations.
The aim of this course is for students to learn the basic aspects of hospitality and tourism as well as to develop management techniques to operate hotels and restaurants.
Students will understand most of the common situations of daily life with help from their interlocutors; and they will be able to function at survival level. The students will also understand simple readings and will be able to write them as well, thus achieving a better level of communication.
Students will apply previously acquired knowledge to various concrete situations of every-day life through dialogs and group conversations: going shopping, at the airport, at the doctor's office, at the university, among others.
Students will be trained to acquire the vocabulary and skills required to take the Certificate of German as a Foreign Language Examination. They will develop their speaking, listening, and reading comprehension skills. They will also be able to write short texts in German.
This course prepares students for the Certificate in Intermediate German by giving them training in skills such as global text understanding, selective text understanding, written expression, formal letter writing, and oral expression. Mock tests will be conducted and feedback will be provided on them.