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Engineering and Technologies / Faculty /

Juan Ignacio González Espinosa

Departments
Administración
Ingeniería
Archivo UDEM
Education

Phd in Business Strategy

EGADE Business School, Monterrey, N.L. México

2009 - 2016

Specialization in Quantitative Methods and SEM (Structural Equation Modeling)

Fisher College of Business, Ohio State University

2012

MBA Specialization in Marketing

EGADE Business School

2004-2007

Career Path

Universidad de Monterrey

Professor

2018

Instituto Tecnológico y de Estudios Superiores de Monterrey.

Director of the Business School

Profesor.

2017

Axalta-Dupont Powder Coatings. 

Marketing Manager.

2015-2016

Grupo Industrial Saltillo. VITROMEX

Commercial Intelligence Manager

2006 – 2007

Whirlpool México.

Head of Service Marketing

2004 – 2005

Grupo Alfa. Sigma Alimentos Corporativo

Jefe de Mercadotecnia Lácteos.

Head of Marketing, Client Development and Distribution

2001 – 2003

Recognitions and Awards

Erasmus + International exchange program for academic staff

Erasmus Plus program

2018

Fulbright-García Robles grant holder

COMEXUS Fullbright Association

2011

Marco Polo China Construction grant for academic exchange at Peking University.

Santander and China Construction Bank.

Agosto 2011

Publications

González, J. (2010). Multinationals of emerging economies: a theoretical perspective about competitive advantages. Monterrey, Nuevo León, México.

González, J. Martínez, I. (2009). Teorias de motivación de Maslow y Herzberg: Aplicación, utilidad y conmesurabilidad. (Maslow and Herzberg Theory of Motivation: Application, usefulness, and commensurability) Proceedings of: 3rd Multidisciplinary Scientific Research Meeting ICM 2009. Mexico.

González, J. (2009). Modelo de un Sistema de Inteligencia Competitiva (Model of a Competitive Intelligence System) Proceedings of: 3rd Multidisciplinary Scientific Research Meeting ICM 2009. Mexico.

Presence in Congresses

González, J. (2010). 24th International Congress of Research in Management Science Proceedings: ACACIA, Mexican Academy of Management Science.[researcher]. ITESM, Campus Monterrey. Monterrey, Nuevo León, México. ISBN: 978-607-501-009-0. 2010.

González, J. (2009). 40 Congreso de Investigación y Desarrollo: Emprendimiento de base tecnológica. (40th Congress on Research and Development: Technological Base Entrepreneurship) [Researcher] ITESM, Campus Monterrey. Monterrey, Nuevo León, Mexico. ISBN: 978-607-501-0007. 2009

González, J. (2009). APROS 13th Asia Pacific Researchers in Organization Studies. [Leader of reception committee]. December 2009. ISBN: 978-607-7517-90-0