Upon completion of this course, students will be able to interpret statistical information contained in various information sources in both their professional and daily-life contexts, for the implementation of identity proposals using different graphics platforms.

Upon completion of this course, students will be able to understand and apply the techniques and methods of artistic printing. They will also become acquainted with commercial printing methods and with materials and techniques, selection of paper, and binding methods in order to evaluate appropriate means for the actual production of graphic design projects.

Upon completion of this course, students will be able to apply acquired knowledge of video implementation using graphic and conceptual aspects to give continuity to narrative; as well as the technical aspects of editing, tools and equipment, involving suitable computer programs. The course aims to train students in the application of digital video to creative ideas which involve motion and sound.

Upon completion of this course, students will become acquainted with the historical and social development of typography, its application as a communication element, its parts and meaning in human language in order to apply it to any kind of published message, whether in print or electronic media. This will be achieved through research and practical exercises that apply the theoretical knowledge acquired during the course.

Upon completion of this course, students will be able to use the practice and theory of signs, symbols, signals, and markings as regards form and use in communication and identification of a given entity in order to understand and properly apply basic identity design.

Upon completion of this course, students will be able to understand the different aspects involved in pre-printing, including the software, elements, inks, layout, and finishes that play a role in the correct configuration of pre-press digital files.

Upon completion of this course, students will acquire skills to observe and explore through various expression techniques (such as the use of color, abstraction, and mixed media) and to analyze current trends in visual culture in order to create images. This will be achieved through practical exercises where they will apply previously acquired know-how both individually and in groups.

Upon completion of this course, students will be able to describe basic graphic design concepts. In the course, students will explore media and materials, the use of visual elements and composition, with the purpose of applying the fundamentals of graphic creation in an actual practical environment. This will be achieved through a course that links theory and the implementation of acquired knowledge.

Upon completion of this course, students will be able to define and express their own design criteria through group critiques, reports and various applications in order to develop awareness of the importance of design in society.