This course aims to examine the changes that have entailed the transition of comunication studies towards the field of cultural studies in the context of an evolution from modernity to postmodernity

The aim of this course is for students to analyze the development of models and theoretical propositions about mass communication.  They will also be able to distinguish the adequacy or inadequacy of different theories in their application to current mass-communication phenomena.

This course aims to analyze the social context in which communication is produced and the ethical repercussions implied by this relationship.

By the end of this course, students will have practiced sports journalism, including the generation of multimedia news, sports narration and photojournalism.

Students will explore the communication processes and variables that intervene in different cultures in order to facilitate communication.

Students will explore the panorama of digital marketing, the social platforms available and the integration of digital media in a communication strategy.

The aim of this course is for students to acquire the knowledge and experience necessary for the development of an advertising campaign in its different phases, from product inception to product reception by the consumer.

The aim of this course is for students to understand the nature of advertising, its importance in the economy, and the characteristics of the different types of advertisements, as well as the techniques to evaluate its effectiveness in sales promotion.

This course aims to train students in the proper use of their voice and the efficient operation of the different tools and elements of radio production.  Students will prepare programs to be broadcast on Radio UDEM and external radio stations.