This content is not available in English

Business / Faculty /

Agarzelim Alvarez Milán

Departments
Administración
Archivo UDEM
Education

Doctor of Administrative Sciences

EGADE Business School - Instituto Tecnológico y de Estudios Superiores de Monterrey

2016

Master of Science with a Specialty in Quality Systems Engineering

Instituto Tecnológico y de Estudios Superiores de Monterrey. Campus Monterrey

2003

Bachelor of Marketing

Instituto Tecnológico y de Estudios Superiores de Monterrey. Campus Monterrey

1996

Career Path

Universidad de Monterrey

Director of the Undergraduate Degree Program in International Marketing

2012-2016

EGADE Business School – Instituto Tecnológico y de Estudios Superiores de Monterrey

Associate researcher and consultant at the Centro de Integración de Valor Económico y Social

2010-2012

Strategic Marketing Consulting

Consultant. Projects at:

  • Cuauhtémoc Moctezuma-Heineken México
  • Whirlpool
  • CEMEX Mexico
  • EGADE Business School
  • Universidad Metropolitana de Monterrey (Plenus)
  • Universidad de Monterrey

2006-2009

Instituto Tecnológico y de Estudios Superiores de Monterrey

  • Director of Market Planning (2005-2006)
  • Director of Advertising (2004-2005)
  • Director of Market Intelligence (2000 – 2003)

2000-2006

Grupo IMSA. Enertec, Mexico (LTH)

Market Intelligence

1998-2000

Megamarketing de México

Market research

1997-1998

British American Tobacco (Cigarrera La Moderna)

Market research

1996

 

 

Recognitions and Awards

Beta Gamma Sigma Award – Founding Member Mexico Chapter – Life member

BETA GAMMA SIGMA-The International Business Honor Society

2016

Adalberto Sada Viesca Award

Universidad de Monterrey

2016 and 2017

Publications

Alvarez-Milán, A., Felix, R., Rauschnabel, P. A., & Hinsch, C. (2018). Strategic customer engagement marketing: A decision making framework. Journal of Business Research, 92, 61-70. https://doi.org/10.1016/j.jbusres.2018.07.017

Alvarez-Milán, A., Felix, R. (2017). Strategic Customer Engagement: A Decision-Making Framework. In Better Marketing for a Better World-2017 AMA Conference Proceedings, Chandy, R., Inman, J., Moorman, C. eds. Chicago, Illinois. American Marketing Association, Vol 28, C26-27. ISSN: 1054-0806 / ISBN: 0-87757-361-1

Alvarez-Milán, A. (2016). Building Customer Engagement in an Emergent Economy: A Managerial Perspective of Consumer-Brand Relationship. PROQUEST

Presence in Congresses

Alvarez, A. (2016). ACACIA 2018. [Congress]. Academia de Ciencias Administrativas A.C. (Academy of Administrative Sciences) Hermosillo, Sonora.

Alvarez, A. (2017). [Congress]. Winter American Marketing Association (AMA) Conference. Florida, USA.

Alvarez, A. (2016). [Congress]. Consejo Latinoamericano de Escuelas de Administración (Latin American Council of Administration Schools) Medellín, Colombia.

Alvarez, A. (2016). [Congress]. Interdisciplinary Conference on Entrepreneurship and Innovation. G-Forum 2016. Leipzig, Germany.

Alvarez, A. (2015). [Congress]. Congreso de Investigación y Desarrollo del Tecnológico de Monterrey (Congress on Research and Development of the Tecnológico de Monterrey), Mexico.

Alvarez, A. (2015). [Congress]. Consejo Latinoamericano de Escuelas de Administración (Latin American Council of Administration Schools) Doctoral Conference. CLADEA 2014 Congress. Barcelona, Spain.

Member of International Associations

American Marketing Association (AMA)

Association for Consumer Research (ACR)

Asociación Iberoamericana de Marketing (AIM – Ibero-American Marketing Association)

Proofreader and editor

Proofreader and editor of research papers at:

  • 2018 Winter American Marketing Association (AMA) Conference. New Orleans
  • International Journal of Technology Marketing 2017
  • CLADEA 2017. Consejo Latinoamericano de Escuelas de Administración (Latin American Council of Administration Schools). San Bernardino, California