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Specialty in Marketing and Commercialization Strategies

Learn to optimize financial resources to enhance company profitability
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Description

Our specialty in Marketing and Commercialization Strategies (EMCO) provides you with educational solutions so that you can devise sales planes with a broad global vision.

 

Quick Facts
AACSB

We are part of the 5% of Business Schools worldwide that hold this accreditation.

50%

Of our teachers are members of the Sistema Nacional de Investigadores (SNI).

MBA

This specialty allows you to revalidate subjects of the UDEM's MBA.

Objective

You will be educated as a professional trained to carry out research and interventions in all areas of commercial marketing. You will provide an up-to-date conceptual framework necessary to explain and understand phenomena and training to perform sales operations with a broad global vision, thus contributing to the financial success, the development of the milieu and society.

 

Student Learning Outcomes

  • You will be able to communicate efficiently in a business environment.
  • You will optimize financial resources to enhance company profitability.
  • You will have the ability to work in multidisciplinary teams to innovate in the business setting.

Admission profile

  • Hold an undergraduate degree.
  • Have at least two years’ post-graduation work experience.
  • It is also advisable that you be working upon joining the specialty.

Graduate profile

Upon completion of the specialty you will have developed the following knowledge:

  • Consumer behavior.
  • Market analysis, commercial environment, and intermediary environment.
  • Development and carrying out of marketing and commercialization plans.

Upon completion of the specialty you will have developed the following skills:

  • Negotiation and communication skills in global environments focused on the commercial and marketing areas.

Upon completion of the specialty you will have developed the following attitudes:

  • Responsibility for the marketing of company products and services.
  • Care of the environment and social welfare.

Live an experience abroad

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Tuition calculator

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Curriculum

Consult the courses that you will take in the Specialty in Marketing and Commercialization Strategies.

*The order presented may change.

1st four-months
Course Credits
​Marketing 6
​International Competitiveness 6

 

2nd four-months
Course Credits
Consumer Behavior and Experience 6
Market Research 6
Comprehensive Marketing Comunication 6

 

3rd four-months
Course Credits
Product and Service Development and Innovation 6
The Sales Process and its Management 6
​Management Skills 3

 

Faculty

Departments:
Contabilidad, Finanzas y Economía
Departments:
Administración
Departments:
Contabilidad, Finanzas y Economía
Departments:
Contabilidad, Finanzas y Economía
Departments:
Administración
Departments:
Administración
Departments:
Contabilidad, Finanzas y Economía

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