Description
In the Specialization in Marketing and Commercialization Strategies (EMCO) you will develop skills and knowledge to understand the needs of markets, customers and consumers to offer them products and services, develop channels and shopping experiences and formulate appropriate communication, marketing and commercialization strategies.
In addition, this program allows you to accredit subjects of the master's degree programs in administration and management of the School of Business of the UDEM.
Objective
You will be trained as a competent professional for the management and intervention in all areas of marketing and commercialization; you will apply a set of updated tools and methodologies necessary for the explanation and understanding of consumer phenomena, as well as training to carry out sales operations with a broad global vision, contributing to commercial success, the development of the environment and society.
Student Learning Outcomes:
- You will efficiently communicate experiences of value to clients and consumers.
- You will appropriately evaluate the commercial situation and performance of products and services.
- You will formulate and implement marketing and commercialization strategies.
- Propose and validate new products, services and customer experiences.
Live an experience abroad
Have an academic experience abroad for a summer, a semester or a year.
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