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Business / Faculty /

Teresa Berenice Treviño Benavides

Departments
Administración
Archivo UDEM
Formación académica

Doctorado en Ciencias Administrativas

EGADE Business School

2011-2015

Maestría en Mercadotecnia

EGADE Business School

2009-2010

Licenciatura en Administración de Tecnologías de Información

Instituto Tecnológico y de Estudios Superiores de Monterrey, campus Monterrey

2004-2008

Trayectoria profesional y docente

Universidad de Monterrey

Profesora asociada

2017 a la fecha

Instituto Tecnológico y de Estudios Superiores de Monterrey, campus Monterrey

Profesora

2015-2017

Universidad Tecmilenio

Coordinadora de Convenios Internacionales

2010-2011

Multiceras, S. A. de C. V.

Consultor de Mercadotecnia Internacional

2008

Distinciones y premios

Beta Gamma Sigma, The Best in Business

Beta Gamma Sigma, The International Business Honor Society

2016

Publicaciones

Treviño, T. B. & Pineda, J. L. (2018). Understanding Digital Moms: Motivations To Interact With Brands on Social Networking Sites. Qualitative Market Research.

Treviño, T. B., Zapata Cantú, L., Morton, M. & Pineda, J. L. (2018). Exploring the Uses and Gratifications of Digital Tools as Knowledge Transfer Media in Organizations. In Novo M. P. & Machado, C. (Eds.) Management and Technological Challenges in the Digital Age. (pp- 87-106). Taylor & Francis Group.
ISBN: 978-1-4987-8760-4.

Treviño, T. B. (2018). Haz Feliz a tu Consumidor Virtual. TNE, Tecnología Negocios Estrategia, 37-41.

Treviño, T. B. (2017). Madres Digitales en Monterrey, México: Estudio de Hábitos, Comporamientos y Actitudes en Internet. Revista Argentina de Investigación en Negocios. Vol. 3, (2), 71-80.

Treviño, T. B. & Morton, F. (2017). Online Service Recovery: Exploring the Effects of Justice Theory on Managerial Responses to Negative Online Reviews. Multidisciplinary Business Review, Vol. 10, (1), 62-70.

Treviño T. B., Morton F. & Robles, C. (2016) Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument. In Groza M. & Ragland C. (Eds.) Marketing Challenges in a Turbulent Business Environment. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer.

Treviño, T. B., Morton, F. & Robles, C. (2016). You love it, I love it too: A social network analysis approach to brand love. Ciencias Administrativas, Teoría y Praxis. No. 2, año 12, pp. 211-225.

Treviño, T. B. (2016). Facebook as a new advertising channel for CSR campaigns. International Journal of Business Environment (IJBE), Vol. 8, (2)176-189.
DOI: http://dx.doi.org/10.1504/IJBE.2016.076630

Treviño, T. B. & Morton, F. (2016). Online Shopping in Mexico: Exploring the Promising and Challenging Panorama. In Coria Sánchez & Hyatt, J. (Eds.) Mexican Business culture: Essays on Tradition, Ethics, Entrepreneurship and Commerce and the State (pp. 166-182). McFarland & Company.
ISBN: 978-1-4766-6308-1.

Treviño, T. B., Zapata, L., Morton, F., & López, E. (2016). Digital technologies as media to transfer knowledge in IT firms. In Goal, A. K., & Singhal, P. Product Innovation through Knowledge Management and Social Media Strategies (pp. 1-391). Hershey, PA: IGI Global.
DOI: 10.4018/978-1-4666-9607-5.ch009.

Treviño, T. B., Morton, F. & Sepúlveda, C. (2015). Let’s make them talk: An exploratory study on word of mouth and social media. Journal of Digital & Social Media Marketing, Vol. 3,1.

Treviño, T. B . & Castaño, R. (2013). How Should Managers Respond? Exploring the Effects of Different Responses to Negative Online Reviews. Int. J. Leisure and Tourism Marketing, Vol 3, (3), 237-251.

Presencia en congresos

Treviño, T. B., Álvarez, A. & Morton, F. (2018) Brand Experience Self-Documentation (BXSD) in Social Media: Antecedents and Concecuences in Children’s Brand Engagement. [Conferencia]. XXII Congreso International de Investigación en Ciencias Administrativas (ACACIA). Universidad de Sonora.

Treviño, T. B., Morton, F. & Quintanilla, C. (2018). Millennials’ Grilling Consumption Experience. Exploratory Study in Mexico. [Conferencia]. Western Social Science Association. San Antonio, TX.

Treviño, T. B. & Pineda Garelli, J. L. (2017). Digital Moms and Their Motivations to Interact With Brands Online. [Conferencia]. XXI Congreso Internacional en Ciencias Administrativas ACACIA. Puerto Vallarta, Jalisco, México.

Treviño, T. B. (2016). A Qualitative Study of the Role of Virtual Posessions on the Extended Self. [Conferencia]. XX Congreso Internacional en Ciencias Administrativas ACACIA. Mérida, Yucatán, México.

Treviño, T. B. (2015). Online Reviews as a Marketing Tool: Current Practices and Trends of the Research Design and Methodology. [Conferencia]. American Marketing Association & American Collegiate Retailing Association Triennial Retailing Conference. Miami, Florida.

Treviño, T. B. (2014). The Nature of Consumer-Brand Relationships on the Online Environment. [Conferencia]. 1er Coloquio Interinstitucional de Avances en Investigación Doctoral en Administración. UANL.

Treviño, T. B. & Morton, F. (2014). Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument. [Conferencia]. Academy of Marketing Science, ESADE. Lima, Perú.

Treviño, T. B., Morton, F., & Robles, C. (2014). I love Krispy Kreme: Exploring the Brand Experience in Mexico. [Conferencia]. XVIII Congreso Internacional de Investigación en Ciencias Administrativas ACACIA. Tijuana, México.

Treviño, T. B., Morton, F. & Sepúlveda, C. (2014). Let’s make them talk: An exploratory study on word of mouth and social media. [Conferencia]. Fourth Marketing Colloquium. EGADE Business School.

Treviño, T. B. (2014). Online Consumer Reviews as a Marketing Tool: Current Practices and Trends of the Research Design and Methodology. Compendio 44 Congreso de Investigación y Desarrollo. Tecnológico de Monterrey.

Treviño, T. B. (2013). Social Media as a New Advertising Channel: Consumer Participation in CSR Campaigns on Facebook. Compendio 43 Congreso de Investigación y Desarrollo. Tecnológico de Monterrey.

Treviño, T. B., Morton, F., & Robles, C. (2013). You love it, I love it too: A Social Network Analysis Approach to Brand Love. [Conferencia]. Third Marketing Colloquium. EGADE Business School.

Treviño, T. B. (2012). How Should We Respond? Exploring the Effects of Different Responses to Negative Online Reviews. [Conferencia]. Second Marketing Colloqium. EGADE Business School.

SNI

Nivel C

2017-2019