Doctorado en Ciencias Administrativas
EGADE Business School
2011-2015
Maestría en Mercadotecnia
EGADE Business School
2009-2010
Licenciatura en Administración de Tecnologías de Información
Instituto Tecnológico y de Estudios Superiores de Monterrey, campus Monterrey
2004-2008
Universidad de Monterrey
Profesora asociada
2017 a la fecha
Instituto Tecnológico y de Estudios Superiores de Monterrey, campus Monterrey
Profesora
2015-2017
Universidad Tecmilenio
Coordinadora de Convenios Internacionales
2010-2011
Multiceras, S. A. de C. V.
Consultor de Mercadotecnia Internacional
2008
Beta Gamma Sigma, The Best in Business
Beta Gamma Sigma, The International Business Honor Society
2016
Treviño, T. B. & Pineda, J. L. (2018). Understanding Digital Moms: Motivations To Interact With Brands on Social Networking Sites. Qualitative Market Research.
Treviño, T. B., Zapata Cantú, L., Morton, M. & Pineda, J. L. (2018). Exploring the Uses and Gratifications of Digital Tools as Knowledge Transfer Media in Organizations. In Novo M. P. & Machado, C. (Eds.) Management and Technological Challenges in the Digital Age. (pp- 87-106). Taylor & Francis Group.
ISBN: 978-1-4987-8760-4.
Treviño, T. B. (2018). Haz Feliz a tu Consumidor Virtual. TNE, Tecnología Negocios Estrategia, 37-41.
Treviño, T. B. (2017). Madres Digitales en Monterrey, México: Estudio de Hábitos, Comporamientos y Actitudes en Internet. Revista Argentina de Investigación en Negocios. Vol. 3, (2), 71-80.
Treviño, T. B. & Morton, F. (2017). Online Service Recovery: Exploring the Effects of Justice Theory on Managerial Responses to Negative Online Reviews. Multidisciplinary Business Review, Vol. 10, (1), 62-70.
Treviño T. B., Morton F. & Robles, C. (2016) Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument. In Groza M. & Ragland C. (Eds.) Marketing Challenges in a Turbulent Business Environment. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer.
Treviño, T. B., Morton, F. & Robles, C. (2016). You love it, I love it too: A social network analysis approach to brand love. Ciencias Administrativas, Teoría y Praxis. No. 2, año 12, pp. 211-225.
Treviño, T. B. (2016). Facebook as a new advertising channel for CSR campaigns. International Journal of Business Environment (IJBE), Vol. 8, (2)176-189.
DOI: http://dx.doi.org/10.1504/IJBE.2016.076630
Treviño, T. B. & Morton, F. (2016). Online Shopping in Mexico: Exploring the Promising and Challenging Panorama. In Coria Sánchez & Hyatt, J. (Eds.) Mexican Business culture: Essays on Tradition, Ethics, Entrepreneurship and Commerce and the State (pp. 166-182). McFarland & Company.
ISBN: 978-1-4766-6308-1.
Treviño, T. B., Zapata, L., Morton, F., & López, E. (2016). Digital technologies as media to transfer knowledge in IT firms. In Goal, A. K., & Singhal, P. Product Innovation through Knowledge Management and Social Media Strategies (pp. 1-391). Hershey, PA: IGI Global.
DOI: 10.4018/978-1-4666-9607-5.ch009.
Treviño, T. B., Morton, F. & Sepúlveda, C. (2015). Let’s make them talk: An exploratory study on word of mouth and social media. Journal of Digital & Social Media Marketing, Vol. 3,1.
Treviño, T. B . & Castaño, R. (2013). How Should Managers Respond? Exploring the Effects of Different Responses to Negative Online Reviews. Int. J. Leisure and Tourism Marketing, Vol 3, (3), 237-251.
Treviño, T. B., Álvarez, A. & Morton, F. (2018) Brand Experience Self-Documentation (BXSD) in Social Media: Antecedents and Concecuences in Children’s Brand Engagement. [Conferencia]. XXII Congreso International de Investigación en Ciencias Administrativas (ACACIA). Universidad de Sonora.
Treviño, T. B., Morton, F. & Quintanilla, C. (2018). Millennials’ Grilling Consumption Experience. Exploratory Study in Mexico. [Conferencia]. Western Social Science Association. San Antonio, TX.
Treviño, T. B. & Pineda Garelli, J. L. (2017). Digital Moms and Their Motivations to Interact With Brands Online. [Conferencia]. XXI Congreso Internacional en Ciencias Administrativas ACACIA. Puerto Vallarta, Jalisco, México.
Treviño, T. B. (2016). A Qualitative Study of the Role of Virtual Posessions on the Extended Self. [Conferencia]. XX Congreso Internacional en Ciencias Administrativas ACACIA. Mérida, Yucatán, México.
Treviño, T. B. (2015). Online Reviews as a Marketing Tool: Current Practices and Trends of the Research Design and Methodology. [Conferencia]. American Marketing Association & American Collegiate Retailing Association Triennial Retailing Conference. Miami, Florida.
Treviño, T. B. (2014). The Nature of Consumer-Brand Relationships on the Online Environment. [Conferencia]. 1er Coloquio Interinstitucional de Avances en Investigación Doctoral en Administración. UANL.
Treviño, T. B. & Morton, F. (2014). Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument. [Conferencia]. Academy of Marketing Science, ESADE. Lima, Perú.
Treviño, T. B., Morton, F., & Robles, C. (2014). I love Krispy Kreme: Exploring the Brand Experience in Mexico. [Conferencia]. XVIII Congreso Internacional de Investigación en Ciencias Administrativas ACACIA. Tijuana, México.
Treviño, T. B., Morton, F. & Sepúlveda, C. (2014). Let’s make them talk: An exploratory study on word of mouth and social media. [Conferencia]. Fourth Marketing Colloquium. EGADE Business School.
Treviño, T. B. (2014). Online Consumer Reviews as a Marketing Tool: Current Practices and Trends of the Research Design and Methodology. Compendio 44 Congreso de Investigación y Desarrollo. Tecnológico de Monterrey.
Treviño, T. B. (2013). Social Media as a New Advertising Channel: Consumer Participation in CSR Campaigns on Facebook. Compendio 43 Congreso de Investigación y Desarrollo. Tecnológico de Monterrey.
Treviño, T. B., Morton, F., & Robles, C. (2013). You love it, I love it too: A Social Network Analysis Approach to Brand Love. [Conferencia]. Third Marketing Colloquium. EGADE Business School.
Treviño, T. B. (2012). How Should We Respond? Exploring the Effects of Different Responses to Negative Online Reviews. [Conferencia]. Second Marketing Colloqium. EGADE Business School.
Nivel C
2017-2019