Doctorado en Ciencias Administrativas
EGADE Business School
2011-2015
Maestría en Mercadotecnia
EGADE Business School
2009-2010
Licenciatura en Administración de Tecnologías de Información
Instituto Tecnológico y de Estudios Superiores de Monterrey, campus Monterrey
2004-2008
Universidad de Monterrey
Profesora asociada
2017 a la fecha
Instituto Tecnológico y de Estudios Superiores de Monterrey, campus Monterrey
Profesora
2015-2017
Universidad Tecmilenio
Coordinadora de Convenios Internacionales
2010-2011
Multiceras, S. A. de C. V.
Consultor de Mercadotecnia Internacional
2008
Premio a la Calidad Docente 2018
Universidad de Monterrey
Beta Gamma Sigma, The Best in Business
Beta Gamma Sigma, The International Business Honor Society
2016
Treviño, T. (2021). Unboxing the trend: Understanding why children watch unboxing videos on YouTube. Journal of Digital and Social Media Marketing. Vol 8 (4), 87-97.
Treviño, T., Morton, F., & Zapata-Cant , L. (2021). Managing digital workplace communications to maximize knowledge transfer: A Collaborator’s Perspective. International Journal of Knowledge Management.
Morton, F., Treviño, T., & Arandia, O. (2020). The Impact of Human Vs. Non-Human Causes on Brand Evaluations and Purchase Intentions. Revista Lasallista de Investigación.
Morton, F., Treviño, T., & Quintanilla, C. (2020). The family grilling consumption experience in Mexico. Journal of Consumer Marketing.
Treviño, T., & Morton, F. (2019). Children on social media: An exploratory study of their habits, online content consumption and brand experiences. Journal of Digital & Social Media Marketing, 7(1), 88-97.
Morton, F., Treviño, T., & Zapata-Cant , L. (2019). A conceptual model of organizational culture and its implications in the service sector. Multidisciplinary Business Review, 12(1), 24-37.
Treviño, T. & Pineda Garelli, J.L. (2019). Understanding Digital Moms: Motivations to Interact with Brand on Social Networking Sites. Qualitative Market Research: An International Journal. Vol. 22, 1. 70-87.
Treviño, T. B., Zapata Cantú, L., Morton, M. & Pineda, J. L. (2018). Exploring the Uses and Gratifications of Digital Tools as Knowledge Transfer Media in Organizations. In Novo M. P. & Machado, C. (Eds.) Management and Technological Challenges in the Digital Age. (pp- 87-106). Taylor & Francis Group.
ISBN: 978-1-4987-8760-4.
Treviño, T. B. (2018). Haz Feliz a tu Consumidor Virtual. TNE, Tecnología Negocios Estrategia, 37-41.
Treviño, T. B. (2017). Madres Digitales en Monterrey, México: Estudio de Hábitos, Comportamientos y Actitudes en Internet. Revista Argentina de Investigación en Negocios. Vol. 3, (2), 71-80.
Treviño, T. B. & Morton, F. (2017). Online Service Recovery: Exploring the Effects of Justice Theory on Managerial Responses to Negative Online Reviews. Multidisciplinary Business Review, Vol. 10, (1), 62-70.
Treviño T. B., Morton F. & Robles, C. (2016) Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument. In Groza M. & Ragland C. (Eds.) Marketing Challenges in a Turbulent Business Environment. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer.
Treviño, T. B., Morton, F. & Robles, C. (2016). You love it, I love it too: A social network analysis approach to brand love. Ciencias Administrativas, Teoría y Praxis. No. 2, año 12, pp. 211-225.
Treviño, T. B. (2016). Facebook as a new advertising channel for CSR campaigns. International Journal of Business Environment (IJBE), Vol. 8, (2)176-189.
DOI: http://dx.doi.org/10.1504/IJBE.2016.076630
Treviño, T. B. & Morton, F. (2016). Online Shopping in Mexico: Exploring the Promising and Challenging Panorama. In Coria Sánchez & Hyatt, J. (Eds.) Mexican Business culture: Essays on Tradition, Ethics, Entrepreneurship and Commerce and the State (pp. 166-182). McFarland & Company.
ISBN: 978-1-4766-6308-1.
Treviño, T. B., Zapata, L., Morton, F., & López, E. (2016). Digital technologies as media to transfer knowledge in IT firms. In Goal, A. K., & Singhal, P. Product Innovation through Knowledge Management and Social Media Strategies (pp. 1-391). Hershey, PA: IGI Global.
DOI: 10.4018/978-1-4666-9607-5.ch009.
Treviño, T. B., Morton, F. & Sepúlveda, C. (2015). Let’s make them talk: An exploratory study on word of mouth and social media. Journal of Digital & Social Media Marketing, Vol. 3,1.
Treviño, T. B . & Castaño, R. (2013). How Should Managers Respond? Exploring the Effects of Different Responses to Negative Online Reviews. Int. J. Leisure and Tourism Marketing, Vol 3, (3), 237-251.
Treviño, T., Salinas, M., Dieck, A., Sañudo, A., & Vela, D. (2019) ,"Domestic Employees Online: Exploring Technology Adoption, Motivations, and Symbolic Meanings", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN: Association for Consumer Research, Pages: 995-995.
Treviño, T., Zavala, A. C., González, E., Robinson, M., & Valdés, G. (2019). Influencer Marketing in Mexico: Exploring consumers attitudes and perceptions towards micro and nano influencers and their impact on purchase intention. [Conference] In Western Social Science Association: Latin American Studies Section.
Treviño, T., Coronal, M., Martínez, V., Hernández, I., & Kuri, D. (2018) Why Do Kids Love Unboxing Videos? Understanding the Motivations of Children to Consume Unboxing Toy Videos [Conference]. Association for Consumer Research. Dallas, Texas, USA.
Treviño, T. B., Álvarez, A. & Morton, F. (2018) Brand Experience Self-Documentation (BXSD) in Social Media: Antecedents and Consequences in Children’s Brand Engagement. [Conferencia]. XXII Congreso International de Investigación en Ciencias Administrativas (ACACIA). Universidad de Sonora.
Treviño, T. B., Morton, F. & Quintanilla, C. (2018). Millennials’ Grilling Consumption Experience. Exploratory Study in Mexico. [Conferencia]. Western Social Science Association. San Antonio, TX.
Treviño, T. B. & Pineda Garelli, J. L. (2017). Digital Moms and Their Motivations to Interact With Brands Online. [Conferencia]. XXI Congreso Internacional en Ciencias Administrativas ACACIA. Puerto Vallarta, Jalisco, México.
Treviño, T. (2016). They’re Bits & Bytes but they’re still mine: The Role of Virtual Posessions on the Extended-Self. [Conference] Fifth Marketing Colloquium, EGADE Business School.
Treviño, T. B. (2016). A Qualitative Study of the Role of Virtual Posessions on the Extended Self. [Conferencia]. XX Congreso Internacional en Ciencias Administrativas ACACIA. Mérida, Yucatán, México.
Treviño, T. (2015). Consumer Participation in CSR Campaigns on Facebook. [Conference] Academy of Marketing Science World Marketing Congress, Bari, Italy.
Treviño, T. B. (2015). Online Reviews as a Marketing Tool: Current Practices and Trends of the Research Design and Methodology. [Conferencia]. American Marketing Association & American Collegiate Retailing Association Triennial Retailing Conference. Miami, Florida.
Treviño, T. B. (2014). The Nature of Consumer-Brand Relationships on the Online Environment. [Conferencia]. 1er Coloquio Interinstitucional de Avances en Investigación Doctoral en Administración. UANL.
Treviño, T. B. & Morton, F. (2014). Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument. [Conferencia]. Academy of Marketing Science, ESADE. Lima, Perú.
Treviño, T. B., Morton, F., & Robles, C. (2014). I love Krispy Kreme: Exploring the Brand Experience in Mexico. [Conferencia]. XVIII Congreso Internacional de Investigación en Ciencias Administrativas ACACIA. Tijuana, México.
Treviño, T. B., Morton, F. & Sepúlveda, C. (2014). Let’s make them talk: An exploratory study on word of mouth and social media. [Conferencia]. Fourth Marketing Colloquium. EGADE Business School.
Treviño, T. B. (2014). Online Consumer Reviews as a Marketing Tool: Current Practices and Trends of the Research Design and Methodology. Compendio 44 Congreso de Investigación y Desarrollo. Tecnológico de Monterrey.
Treviño, T. B. (2013). Social Media as a New Advertising Channel: Consumer Participation in CSR Campaigns on Facebook. Compendio 43 Congreso de Investigación y Desarrollo. Tecnológico de Monterrey.
Treviño, T. B., Morton, F., & Robles, C. (2013). You love it, I love it too: A Social Network Analysis Approach to Brand Love. [Conferencia]. Third Marketing Colloquium. EGADE Business School.
Treviño, T. B. (2012). How Should We Respond? Exploring the Effects of Different Responses to Negative Online Reviews. [Conferencia]. Second Marketing Colloqium. EGADE Business School.
Nivel 1
2020-2022
Nivel C
2017-2019