Carolina Barrera

I was one of the winners of the Chery contest, which led me to represent Mexico at the 2024 Chery International User Summit in China."

A marketing student who, during her trip, explored the technological advances of the brand, participated in conferences, and got a close look at the manufacturing of the new models. 

Her video was so outstanding that she received an International Award as Brand Influencer. For Carolina, this was a unique and enriching experience that left her with great learnings and connections in the industry.

She shares with us her experience: “It all started with a contest launched by the brand, which consisted of making a video advertising where I would capture my experience with the brand, the judges selected the best in Mexico and I was one of the winners.

We attended the 2024 Chery International User Summit, where customers from all over the world were present, we attended events and conferences of the brand where they gave us their technological advances and marketing strategies, among others. In addition, we had the opportunity to test the new cars that are going to be released, we lived closely the advanced technology of China, we knew the factory and all the work behind the realization of their cars.

In China I was sharing a lot of content and they told me that they liked my video contest so much that I was selected to win an international award as Brand influencer.

The truth is that it was an enriching experience in every way, I loved seeing ALL the work behind the brand, impressive approach and the importance they give to their customers, plus I had the opportunity to meet many people in the media and even brand managers.

Without a doubt it was a unique experience that I recommend and above all I invite you not to be afraid to try and that in doing so we always give the best of us, because I think we never know what we are capable of until we try, remember that the no we already have, you have to look for the yes.”